Saab “Transformer”

Directed By: Joseph Kahn

Digital Domain blends CG vehicles into real-world locations seamlessly and illustrates Saab’s “Born from Jets” campaign in a literal fashion. By carefully animating each stage of the transformation, the spot, from director Joseph Kahn and Low Lintas & Partners, offers up a visually logical explanation of how such a conversion from plane to SUV might actually occur.

VFX Breakdown