This 60 second spot directed by Joseph Kosinski, who partnered again with Eric Barba, VFX supervisor at Digital Domain. This team has worked together many times on commercials as well as films, TRON:Legacy and last year’s Oblivion. Kosinski and team really did a lot to give the spot an urban feel, from the crowded nighttime city location, shot in downtown Los Angeles, to the Fatboy Slim song “Right Here, Right Now” used as the soundtrack.
