Cisco “Robot Arm”

Directed By: David Rosenbaum

Ogilvy West tapped Mothership director David Rosenbaum and Digital Domain to tell a simple story about a complex concept. Cheerfully aware assembly robots are a metaphor for Cisco Intelligent Networks that can fix and diagnose themselves in an all-CG spot that delivers film-caliber computer animation that is entirely photo real.

VFX Breakdown