Chevy “Baby”

Directed By: Joseph Kosinski

As the characters in this Joseph Kosinski-directed spot for Campbell Ewald age through the years, they are surrounded by the work of Digital Domain. The factory setting is a digital set extension, complete with CG lighting and animated robots that assist at every turn. In the end, a CG car is assembled piece-by-piece around the young woman, introducing the newest incarnation of the Chevy Malibu.