IM360, a Digital Domain company, has partnered with leading lifestyle streetwear brand Undefeated on a unique virtual reality experience called “CourtVision” to launch their new shoe collaboration, the Undefeated x NikeLab Dunk Lux. The original two minute VR film puts fans court side as renowned basketball handler Pat the Roc shows off his skills in an immersive environment providing viewers a 360° experience, backed by an original musical score by producer Nosaj Thing.
