Heineken “Beer Run”

Directed By: David Fincher

In this one-time Super Bowl spot directed by David Fincher for Weiden & Kennedy – Amsterdam, Digital Domain created CG crowds – along with their shadows and reflections – and seamlessly weaved them into live action footage. In addition, one entirely digital shot features a virtual camera swooping over a photorealistic city to reveal the massive crowd gathering below.

VFX Breakdown