BMW X3 “Any”

Directed By: Paul Street

This spot from director Paul Street for Fallon Mc uses a clever concept that breaks the screen into four moving sections to illustrate the BMW’s readiness for any road condition. In order to maintain the X3 as the spot’s central focus, a CG version of the car was modeled, textured and lit in each of the four quadrants. The environments were also digital creations to allow control over the constantly changing points of view, with digital elements such as snow and rain that interact with the animated vehicles.

VFX Breakdown